Last night our new director of business development Erin Martin-Serrano shared her international marketing wisdom with the students of Douglas College. The seminar touched on the basics of international marketing from understanding the four P’s of marketing to presenting two case studies about...
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We’re wrapping up our third year at IAAPA Attractions Expo in Orlando, Florida and it’s safe to say that the attractions industry has no signs of slowing down. This year, there was a push towards improving guest experiences at theme parks, family entertainment centers (FEC’s) and national parks...